About me

I've always been drawn to storytelling.


That led me to earn a degree in Literature, where I learned the power of critical thinking and empathy to connect with others through writing.


I began my career as a copywriter at a publishing house, where I quickly realized that even the best stories need visibility. This sparked my interest in SEO and digital strategy, prompting me to pursue a degree in digital marketing in Spain.


Since then, I’ve worked across a variety of industries, developing original content, building SEO strategies, managing websites, and leading agencies and content teams.


I've also spent several years as a freelance consultant for B2C and B2B businesses, helping brands strengthen their digital presence and communicate their unique value effectively.


This journey has led me to speak at conferences like Mobile World Congress in 2023.


Now, with over 10 years of experience, I specialize in SEO strategy, and project management helping businesses craft their own success stories. 📈

Senior SEO in Barcelona
Senior SEO in Barcelona
Senior SEO in Barcelona

My Career

Zurich Insurance

2022

-

2025

SEO Manager and Project Manager Led global organic growth strategy, increasing traffic by 25% through SEO, content strategy, and cross-functional collaboration.

Zurich Insurance

2022

-

2025

SEO Manager and Project Manager Led global organic growth strategy, increasing traffic by 25% through SEO, content strategy, and cross-functional collaboration.

Zurich Insurance

2022

-

2025

SEO Manager and Project Manager Led global organic growth strategy, increasing traffic by 25% through SEO, content strategy, and cross-functional collaboration.

Freelance

2016

-

2022

Content & SEO Consultant Led different SEO strategies approaches to enhace traffic, convertions and leads for B2B and B2C companies.

Freelance

2016

-

2022

Content & SEO Consultant Led different SEO strategies approaches to enhace traffic, convertions and leads for B2B and B2C companies.

Freelance

2016

-

2022

Content & SEO Consultant Led different SEO strategies approaches to enhace traffic, convertions and leads for B2B and B2C companies.

Bloque DeArmas

2012

-

2016

Managing Editor Oversaw editorial strategy and digital transformation for two lifestyle and design magazines.

Bloque DeArmas

2012

-

2016

Managing Editor Oversaw editorial strategy and digital transformation for two lifestyle and design magazines.

Bloque DeArmas

2012

-

2016

Managing Editor Oversaw editorial strategy and digital transformation for two lifestyle and design magazines.

FAQ's

How do I measure the success of an SEO strategy?

Success is tracked through clear KPIs. Every project is different and each will need to set its own goals. However, the most common KPI are qualified organic traffic, keyword rankings, conversion improvements, and ROI. I use tools such as Google Search Console, SEMrush, Looker Studio, and GA to monitor performance and make data-informed decisions that align with business goals.

How can I help your business get more customers from SEO?

My approach combines SEO, data and CRO. I don’t just drive traffic. I make sure that traffic converts. For example, I’ve increased organic traffic by 30% and improved conversion rates by 20% by leveraging user behavior analysis (using tools like Hotjar and Google Analytics), UX copy, and A/B testing to enhance engagement and lead generation.

How do I add videos?

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.

How do I measure the success of an SEO strategy?

Success is tracked through clear KPIs. Every project is different and each will need to set its own goals. However, the most common KPI are qualified organic traffic, keyword rankings, conversion improvements, and ROI. I use tools such as Google Search Console, SEMrush, Looker Studio, and GA to monitor performance and make data-informed decisions that align with business goals.

How can I help your business get more customers from SEO?

My approach combines SEO, data and CRO. I don’t just drive traffic. I make sure that traffic converts. For example, I’ve increased organic traffic by 30% and improved conversion rates by 20% by leveraging user behavior analysis (using tools like Hotjar and Google Analytics), UX copy, and A/B testing to enhance engagement and lead generation.

How do I add videos?

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.

How I messure SEO success?

Success is tracked through clear KPIs. Every project is different and each will need to set its own goals. However, the most common KPI are qualified organic traffic, keyword rankings, conversion improvements, and ROI. I use tools such as Google Search Console, SEMrush, Looker Studio, and GA to monitor performance and make data-informed decisions that align with business goals.

How can I help your business?

My approach combines SEO, data and CRO. I don’t just drive traffic. I make sure that traffic converts. For example, I’ve increased organic traffic by 30% and improved conversion rates by 20% by leveraging user behavior analysis (using tools like Hotjar and Google Analytics), UX copy, and A/B testing to enhance engagement and lead generation.

How long will it take to see results from SEO?

SEO is a mid to long-term investment, not a quick fix. It doesn’t work as immediately as a paid campaign. Depending on the website’s starting point, its authority, and market competitiveness, results typically begin to show within 3 to 6 months. For example, I led the launch of a big corporation’s blog, which achieved a 30% increase in organic traffic in just 6 months through strategic content planning and evergreen optimization.

Contact

Let's chat

If you want to know a bit more about my work, feel free to reach out 😊

Contact

Let's chat

If you want to know a bit more about my work, feel free to reach out 😊

Contact

Let's chat

If you want to know a bit more about my work, feel free to reach out 😊

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