Check out my feautred projects

My role was to transform this technical documentation into a seamless, guided experience that not only met legal requirements but also reassured users, encouraged action, and reduced their reliance on customer support.

Discover how I helped a multinational company boost its organic blog traffic by 81% in just six months. From scattered publishing to a full-funnel content strategy, this case shows the power of SEO-driven planning.

This case study outlines the launch of an SEO-driven blog for a digital insurance sub-brand. The objective was to build organic visibility, reduce dependency on paid media, and lower acquisition costs. I led the full strategy and execution, from keyword research to cross-team collaboration. In just six months, the blog delivered significant growth in traffic, rankings, and lead efficiency.

This project focused on transforming an online Help Center into a high-performing self-service platform by combining UX writing, content strategy, and conversational design. Working closely with IT and design teams, I led the redesign of the Help Center’s information architecture, crafted clear and persuasive microcopy, and co-launched an AI-powered chatbot to handle frequent customer inquiries. The result was a significant boost in traffic, conversion, and customer satisfaction, while reducing operational workload for the call center.

A luxury real estate company targeting high-net-worth individuals across Europe approached us with a clear objective: increase organic visibility in international markets and generate more qualified leads through a fully optimized, multilingual website.

The Digital Help Center was created collaboratively to offer an intuitive self-service hub for customer inquiries while enhancing brand SEO. Its implementation reduced call center overload and achieved a top-3 Google ranking for key brand terms.

A B2B API platform, faced challenges with a complex site structure that obscured its extensive functionalities. In-depth research and user analysis revealed significant gaps in the existing information architecture. A new content tree was proposed and landing pages were redesigned to streamline user navigation. The revamped site communicates the API’s capabilities and value proposition.